Project AURION Use cases Retail and Logistics AI Hosts and Virtual Influencers for Live Commerce
Retail and LogisticsAI Hosts and Virtual Influencers for Live Commerce Generated or avatar hosts that run livestream selling sessions or promote products.
The research names no model for this use case.
Where this comes from Models the research names for this use case. Research, with sources on each model record.
pilot, 1
Social Bread; Imagine8 Studio Country: Indonesia AI livestream host trialled by Social Bread; Lentari Pagi virtual influencer by Imagine8 Studio Vendor: not stated pilot Date 2 Oct 2025Trial and experimental use; no results Evidence: independent report Confidence: high Source: restofworld.org Where this comes from Documented uses by named organisations. The evidence column says who made the claim.
Our analysis Candidates are a filter over the directory, not a claim that a model has been used or tested for this use case.
Artificial Analysis Text-to-Speech Arena: AA Text-to-Speech arena, 96 models A general benchmark for this model class, not a test on this use case. Elo from blind preference votes on speech outputs; 96 models, 16 open weights. Higher is better. Elo has no zero, so the axis starts at 1,100. Showing 10 of 13.
Eleven v4 Turbo ElevenLabs independent 1,327 Eleven v4 ElevenLabs independent 1,323 Qwen-Audio-3.1-TTS-Plus Alibaba (Qwen) independent 1,298 Sonic 3.6 Cartesia independent 1,284 Gemini 3.8 Flash TTS Google independent 1,272 Realtime TTS-2 independent 1,257 Gemini 3.8 Flash-Lite TTS Google independent 1,244 Simba 3.2 independent 1,243 Breeze TTS 2 BreezeBlue independent 1,222 StepAudio 2.5 TTS independent 1,209 1,100 1,250 1,400
sanoTTS Ampixa, speech synthesis Released Jul 2026open weights Indonesian stated runs on edge last 18 months Higgs-Audio-v3-Studio drbaph, speech synthesis Released Jul 2026open weights Indonesian stated runs on edge last 18 months Eleven v4 ElevenLabs, speech synthesis Released Sep 2026Indonesian stated has scores last 18 months Eleven v4 Turbo ElevenLabs, speech synthesis Released Sep 2026Indonesian stated has scores last 18 months Gemini 3.8 Flash TTS Google, speech synthesis Released Sep 2026Indonesian stated has scores last 18 months Gemini 3.8 Flash-Lite TTS Google, speech synthesis Released Sep 2026Indonesian stated has scores last 18 months Breeze TTS 2 BreezeBlue, speech synthesis Released Aug 2026open weights has scores last 18 months Sonic 3.6 Cartesia, speech synthesis Released Aug 2026Indonesian stated has scores last 18 months Fish Audio S2 Pro Fish Audio, speech synthesis Released Mar 2026open weights Indonesian stated last 18 months Speech 2.8 HD MiniMax, speech synthesis Released Feb 2026Indonesian stated has scores last 18 months Showing 10 of 114. All models of this class
Where this comes from Derived, not researched: models in the directory whose class matches a class this use case uses, excluding family records and models shut down or deprecated. Ranked by how many fit facts they meet, then by release date. Each fit fact is read from the model record.
Model classes avatar speech synthesis unverified
Benchmarks or datasets – not in the notes Regulatory notes Surat Edaran Menkominfo 9/2023 Etika Kecerdasan Artifisial , Kementerian Komunikasi dan Informatika (now Kementerian Komunikasi dan Digital) AI hosts and virtual influencers for live commerce is an AI-based service run by an electronic system operator, and the circular asks such operators to build and use AI on the values of inclusivity, transparency, humanity and security. UU 27/2022 Pelindungan Data Pribadi , DPR and President of the Republic of Indonesia (administered by Kementerian Komunikasi dan Digital) AI hosts and virtual influencers for live commerce processes personal data of shoppers, sellers, drivers or customers, so the controller needs a lawful basis, must protect the data and must honour data subject rights. Permenkominfo 5/2020 Penyelenggara Sistem Elektronik Lingkup Privat , Kementerian Komunikasi dan Informatika (now Kementerian Komunikasi dan Digital) AI hosts and virtual influencers for live commerce runs on an online platform used by people in Indonesia, so the private electronic system operator must register and meet this regulation's duties on content and data. UU 1/2024 Perubahan Kedua UU ITE , DPR and President of the Republic of Indonesia (administered by Kementerian Komunikasi dan Digital) AI hosts and virtual influencers for live commerce creates or moderates electronic content shown to the public, and this law prohibits distributing unlawful content such as false information that harms consumers. EU AI Act, Regulation (EU) 2024/1689 (international) , European Union AI hosts and virtual influencers for live commerce generates synthetic images, audio or video, for which the EU AI Act sets transparency duties to disclose AI-generated content; relevant when shown to EU audiences. Where this comes from From the industry tracks T08 to T10 of the research notes.
Links to R&D topics are awaiting review.
Where this comes from Which R&D topics would most change this use case. Drafted by Claude from the topic definitions and the use case; proposed until approved.
Where this comes from Documented failures, harms or misuse in this kind of use, Indonesia first, then the region, then well-known cases elsewhere (AI Incident Database, OECD AI incidents monitor, reputable news). Not a claim about any deployment listed here.
In Neighbouring Countries Where this comes from Documented deployments of this use case in Malaysia, Singapore, Thailand, Vietnam and the Philippines, each with its source.
Opportunities are awaiting review.
Where this comes from Gaps found by rule in what the directory holds for this use case. Each is a proposal for review.
To cite this page: Project AURION, AI Use-Cases Research & Innovation, "AI Hosts and Virtual Influencers for Live Commerce", https://aurion.semai.id/usecases/ret-ai-live-commerce-hosts/, records of October 2026.