Conversational Shopping Assistant

A chat assistant that helps shoppers find, compare and buy products from a retailer catalogue.

LLM recommendationunverified

0named models

411candidates

2deployments

0in Indonesia

Named Models

The research names no model for this use case.

Where this comes from

Models the research names for this use case. Research, with sources on each model record.

Who Runs It

production, 2

LazadaCountry: multi-countryLazzieChat on ChatGPT via Azure OpenAI Service, with a Bahasa Indonesia versionVendor: Microsoft (Azure OpenAI Service)productionDate24 May 2023Launched in Indonesia, Singapore and the PhilippinesEvidence: company statementConfidence: lowSource: news.microsoft.com

Shop Global (Saha Group)Country: ThailandPersonal shopper in LINE on Vertex AI Search, Vertex AI Conversation, Gemini and BigQueryVendor: Google CloudproductionDate–No figures statedEvidence: company statementConfidence: lowSource: cloud.google.com

Where this comes from

Documented uses by named organisations. The evidence column says who made the claim.

Candidate Models

SEA-HELM leaderboard, 58 models, SEA average

A general benchmark for this model class, not a test on this use case. SEA average and per-language (incl. Indonesian) scores for open-weight models. Higher is better. Showing 10 of 11.

Qwen3.6-35B-A3BAlibaba (Qwen) maintainer-run73.86

Qwen3.5-35B-A3BAlibaba (Qwen) maintainer-run73.55

gemma-3-27b-itGoogle maintainer-run64.54

Gemma-SEA-LION-v4-27B-ITAI Singapore maintainer-run64.35

gpt-oss-20bOpenAI maintainer-run60.64

Llama-3.3-70B-InstructMeta maintainer-run60.44

Qwen3-8BAlibaba (Qwen) maintainer-run60.33

GLM 4.7 FlashZ.ai (Zhipu) maintainer-run53.76

Gemma-3-4B-itGoogle maintainer-run47.84

Nemotron 3 Nano 30B-A3BNVIDIA maintainer-run46.89

050100

Nemotron-SEA-LION-v4.8-120B-A12BAI Singapore, LLMReleasedSep 2026open weightsIndonesian statedhas scoreslast 18 months

Nemotron-SEA-LION-v4.8-30B-A3BAI Singapore, LLMReleasedSep 2026open weightsIndonesian statedhas scoreslast 18 months

Qwen-SEA-LION-v4.5-27B-ITAI Singapore, LLMReleasedMay 2026open weightsIndonesian statedhas scoreslast 18 months

Qwen3.6-35B-A3BAlibaba (Qwen), LLMReleasedApr 2026open weightsruns on edgehas scoreslast 18 months

Nemotron 3 SuperNVIDIA, LLMReleased2026open weightsIndonesian statedhas scoreslast 18 months

Nemotron 3.5 Lightning 30B-A3BNVIDIA, LLMReleased2026open weightsIndonesian statedhas scoreslast 18 months

gpt-oss-120bOpenAI, LLMReleasedAug 2025open weightsIndonesian statedhas scoreslast 18 months

Granite 4.2 8BIBM, LLMReleasedSep 2026open weightshas scoreslast 18 months

Hy4-previewTencent, LLMReleasedAug 2026open weightshas scoreslast 18 months

GLM-5.3Z.ai (Zhipu), LLMReleasedAug 2026open weightshas scoreslast 18 months

Showing 10 of 411. All models of this class

Where this comes from

Derived, not researched: models in the directory whose class matches a class this use case uses, excluding family records and models shut down or deprecated. Ranked by how many fit facts they meet, then by release date. Each fit fact is read from the model record.

Use Case

Industry: retail and logistics
Model classes: LLMrecommendationunverified
Benchmarks or datasets: not in the notes
Regulatory notes: Surat Edaran Menkominfo 9/2023 Etika Kecerdasan Artifisial, Kementerian Komunikasi dan Informatika (now Kementerian Komunikasi dan Digital)Conversational shopping assistant is an AI-based service run by an electronic system operator, and the circular asks such operators to build and use AI on the values of inclusivity, transparency, humanity and security.
UU 27/2022 Pelindungan Data Pribadi, DPR and President of the Republic of Indonesia (administered by Kementerian Komunikasi dan Digital)Conversational shopping assistant processes personal data of shoppers, sellers, drivers or customers, so the controller needs a lawful basis, must protect the data and must honour data subject rights.
Permenkominfo 5/2020 Penyelenggara Sistem Elektronik Lingkup Privat, Kementerian Komunikasi dan Informatika (now Kementerian Komunikasi dan Digital)Conversational shopping assistant runs on an online platform used by people in Indonesia, so the private electronic system operator must register and meet this regulation's duties on content and data.
EU AI Act, Regulation (EU) 2024/1689 (international), European UnionConversational shopping assistant lets people talk to an AI system, and the EU AI Act requires that people are told they are interacting with AI; relevant when offered in the EU.

Where this comes from

From the industry tracks T08 to T10 of the research notes.

R&D Topics

Links to R&D topics are awaiting review.

Where this comes from

Which R&D topics would most change this use case. Drafted by Claude from the topic definitions and the use case; proposed until approved.

Incidents

Chevrolet Dealer Chatbot Agrees to Sell Tahoe for $12023-12-18, financialA Chevrolet dealer's AI chatbot, powered by ChatGPT, humorously agreed to sell a 2024 Chevy Tahoe for just $1, following a user's crafted prompt.
Google AI Overviews and ChatGPT Reportedly Cited Fraudulent Cruise Hotline, Allegedly Enabling Successful Scam2025-08-15, financialGoogle's AI Overviews allegedly surfaced a fraudulent customer service number for Royal Caribbean.

Where this comes from

Documented failures, harms or misuse in this kind of use, Indonesia first, then the region, then well-known cases elsewhere (AI Incident Database, OECD AI incidents monitor, reputable news). Not a claim about any deployment listed here.

Opportunities

Opportunities are awaiting review.

Where this comes from

Gaps found by rule in what the directory holds for this use case. Each is a proposal for review.

Links

IndustryRetail and Logistics28 use cases, 24 deployments

Use CaseConversational Shopping AssistantRetail and Logistics

Modelsnone recorded

Who Runs It

LazadaIn production, 24 May 2023 Shop Global (Saha Group)In production

Graph

Deployments 2

LazadaLazzieChat on ChatGPT via Azure OpenAI Service, with a Bahasa Indonesia version, multi-country Shop Global (Saha Group)Personal shopper in LINE on Vertex AI Search, Vertex AI Conversation, Gemini and BigQuery, Thailand

Sources

deloitte.com/content/dam/assets-zone3/us/en/docs/services/... https://www.deloitte.com/content/dam/assets-zone3/us/en/docs/services/consulting/2026/ai-use-cases-consumer-2026.pdf
cloud.google.com/transform/101-real-world-generative-ai-use-ca... https://cloud.google.com/transform/101-real-world-generative-ai-use-cases-from-industry-leaders

To cite this page: Project AURION, AI Use-Cases Research & Innovation, "Conversational Shopping Assistant", https://aurion.semai.id/usecases/ret-conversational-shopping-assistant/, records of October 2026.