Project AURIONAI Use-Cases Research & Innovation
Retail and Logistics

Seller and Merchant Copilots

Tools that help marketplace sellers write listings and marketing content, answer buyer chats and automate store operations.

LLMunverified
0named models
402candidates
1deployments
0in Indonesia

Named Models

The research names no model for this use case.

Where this comes from
Models the research names for this use case. Research, with sources on each model record.

Who Runs It

pilot, 1
Sea LimitedSea Limited (Shopee)Country: multi-countryChatGPT for Business trials for eligible Shopee sellersVendor: OpenAIpilotDate22 Jun 2026Seller trials offered; no resultsEvidence: company statementConfidence: lowSource: sea.com, bigseller.pro
Where this comes from
Documented uses by named organisations. The evidence column says who made the claim.

Candidate Models

SEA-HELM leaderboard, 58 models, SEA average

A general benchmark for this model class, not a test on this use case. SEA average and per-language (incl. Indonesian) scores for open-weight models. Higher is better. Showing 10 of 11.

Alibaba (Qwen)Qwen3.6-35B-A3BAlibaba (Qwen) maintainer-run73.86Alibaba (Qwen)Qwen3.5-35B-A3BAlibaba (Qwen) maintainer-run73.55Googlegemma-3-27b-itGoogle maintainer-run64.54AI SingaporeGemma-SEA-LION-v4-27B-ITAI Singapore maintainer-run64.35OpenAIgpt-oss-20bOpenAI maintainer-run60.64MetaLlama-3.3-70B-InstructMeta maintainer-run60.44Alibaba (Qwen)Qwen3-8BAlibaba (Qwen) maintainer-run60.33Z.ai (Zhipu)GLM 4.7 FlashZ.ai (Zhipu) maintainer-run53.76GoogleGemma-3-4B-itGoogle maintainer-run47.84NVIDIANemotron 3 Nano 30B-A3BNVIDIA maintainer-run46.89
050100
AI SingaporeNemotron-SEA-LION-v4.8-120B-A12BAI Singapore, LLMReleasedSep 2026open weightsIndonesian statedhas scoreslast 18 monthsAI SingaporeNemotron-SEA-LION-v4.8-30B-A3BAI Singapore, LLMReleasedSep 2026open weightsIndonesian statedhas scoreslast 18 monthsAI SingaporeQwen-SEA-LION-v4.5-27B-ITAI Singapore, LLMReleasedMay 2026open weightsIndonesian statedhas scoreslast 18 monthsAlibaba (Qwen)Qwen3.6-35B-A3BAlibaba (Qwen), LLMReleasedApr 2026open weightsruns on edgehas scoreslast 18 monthsNVIDIANemotron 3 SuperNVIDIA, LLMReleased2026open weightsIndonesian statedhas scoreslast 18 monthsNVIDIANemotron 3.5 Lightning 30B-A3BNVIDIA, LLMReleased2026open weightsIndonesian statedhas scoreslast 18 monthsOpenAIgpt-oss-120bOpenAI, LLMReleasedAug 2025open weightsIndonesian statedhas scoreslast 18 monthsIBMGranite 4.2 8BIBM, LLMReleasedSep 2026open weightshas scoreslast 18 monthsTencentHy4-previewTencent, LLMReleasedAug 2026open weightshas scoreslast 18 monthsZ.ai (Zhipu)GLM-5.3Z.ai (Zhipu), LLMReleasedAug 2026open weightshas scoreslast 18 months

Showing 10 of 402. All models of this class

Where this comes from
Derived, not researched: models in the directory whose class matches a class this use case uses, excluding family records and models shut down or deprecated. Ranked by how many fit facts they meet, then by release date. Each fit fact is read from the model record.

Sources

  1. sea.com/news/406 https://www.sea.com/news/406
  2. bigseller.pro/blog/articleDetails/4768/sea-limited-openai-s... https://www.bigseller.pro/blog/articleDetails/4768/sea-limited-openai-southeast-asia.htm

To cite this page: Project AURION, AI Use-Cases Research & Innovation, "Seller and Merchant Copilots", https://aurion.semai.id/usecases/ret-seller-copilots/, records of October 2026.